Many small businesses benefit from local search engine optimization. In the competitive business world, you have to target the right audience to succeed. Whatever type or niche of business you have, local SEO will always play a crucial part in your sales and marketing as long as the internet exists.
That said, below are important reasons why local SEO is essential for small businesses:
Local SEO Promotes Small Business Exposure in a Local Scale
Local search engine optimization or local SEO refers to SEO efforts implemented to promote products and services targeted to local audiences. For example, if your plumbing business is located in Sydney, you want to target all homeowners and commercial establishments in Sydney to avail your plumbing services.
Whether you’re operating a small hardware shop, dental clinic, local dispensary, or boutique, local SEO can help you target the right audience. It’s essential to let people know that your business exists, most especially if you just recently launched your enterprise.
Advertising in local classifieds and leveraging local online resources such as Angie’s List, Craigslist, and Yelp are some of the best ways to reach your target audience. Upload high-quality videos and images on these sites that are relevant to your small business.
Local SEO Boosts Social Sharing and Link Building
With local SEO, you can create potential partnerships with other business owners. In that way, business linkages are created, which is also essential for social sharing purposes. It means that you can easily find potential clients to help you grow your small business. Finding a local SEO provider will help you create your next SEO campaign to boost your link building.
Change your perspective and approach toward doing business by holding meetings with local bloggers and other website owners. You can share a new business idea or initiate an event for future profit-making strategies. Marketers can also build and share links with local search engines such as Google Places, Yahoo Local, Bing Places, and Yelp.
Optimize Your Website to Make it More Visible
Local SEO optimizes your site, making it more visible for local search queries in search results. It is also referred to as the local pack. Local listings involve displaying above organic results for increased visibility to online users.
Here are some examples of local optimization strategies:
- Claim your Google My Business profile to show your business in your local area. It transforms the process of how customers find a product or a service they need.
- Build local citations because it is a great way to signal search engines that your website is relevant in offering a particular service in a specific location. Citations are mentions (business name, address, and contact numbers) of your small business across the online world on local directories, associations, or websites.
- Perform local keyword research to identify keywords to drive traffic quickly. You can use Keyword Explorer or Kwfinder to search for local keyword variations.
Get to Engage With More Customers
Through local SEO, you’ll be able to engage with more customers because your website will appear on the first few pages of search engines like Google. But it doesn’t take overnight to rank high in search engine results pages or SERPs. You need to have a good SEO strategy in place.
Here are some tips and tricks when creating the best SEO strategies:
Get to Know Your Customers:
First, think of your customers. Know what they want by putting yourself in their situation. Ask yourself, “What makes a website stand out?” or “What convinces me to make a purchase?”
Use a combination of different digital marketing strategies along with your SEO techniques. For instance, you can incorporate SEO and social media marketing, along with content marketing and paid advertising.
Write for Your Target Audience:
Create helpful and engaging content, such as articles, user guides, or “How To’s,” infographics, and statistical data.
Keep Yourself Updated:
e abreast with the latest trends in SEO and digital marketing, like incorporating SEO in AI-based voice search or Podcasts, virtual reality, and augmented reality through your site videos. Remember that SEO is a work in progress. You have to make changes on your SEO tactics from time to time, depending on the latest trends in SEO, like Facebook Algorithm and Google Algorithm.
Showcase Your Expertise and Become an Authority In Your Business Niche
Surely, you can pinpoint your major competitors in your local area. However, using traditional ways of advertising, like TV and radio ads, may not be as effective as they used to be in the past. It’s because most consumers are busy shopping and reviewing products and services using their smartphones and tablets.
The online world is a great platform to showcase your expertise by sharing informative content that you might be the only one who can provide to your target audience. For example, you might have brighter ideas on how customers can better use your product to improve their lives or simply make things more comfortable or easier for them. Offer something unique, engaging, and practical to use. Providing convenient solutions sets your brand apart from your competitors.
One good example is having an online on-the-go vegetarian meal delivery business. Aside from your main business website, you can invest and offer a mobile app so your customers can easily order food without having to open the desktop version of your site. Also, you can offer online tutorials on how to prepare vegetarian meals, while enticing your audience to order meals from you when they’re too busy and have no time to cook. Of course, local SEO plays a crucial role in letting your target audience know that your business mobile app exists by optimizing your site and social media pages using relevant keywords, like “Sydney meal delivery mobile app.”
Local search engine optimization is an essential digital marketing strategy for small businesses. You’ll be able to reach more customers in your local area so you can promote your products and services with ease and confidence. By being visible in local search engine results, you’ll get more visitors to your site and increase your chances of winning a sale every time.