More than 31% of all currently active websites run on WordPress according to a W3Techs survey. You should congratulate yourself for using the world’s leading content management system to build your site. However, you don’t just build a WordPress site, leave it up and running, and let fate determine if people would visit it or not. You’ll also have to take proactive steps for your WordPress site to grow and gain overall long-term success, some of which can be found in the following tips:
1. Come up with a short and catchy website and domain name.
Every successful WordPress website has one essential secret to their growth: their name. Just as you most likely spend countless of hours thinking of what to name your pet or baby, you should also take some time to come up with a name for your website and domain that potential visitors would easily remember. Coming up with a website or domain name is tricky, though, as you can either go for something straightforward that encapsulates what your WordPress site is all about or something that makes potential visitors wonder what you have to offer. Whichever option floats your boat, keep your WordPress website and domain name short for instant recall. You don’t want potential visitors to have a hard time remembering what your WordPress site is called after all.
2. Optimize your WordPress website for the fastest possible performance.
You wouldn’t want your WordPress site’s visitors to complain about sudden crashing or freezing while they’re in the middle of navigating it. The more complaints you get about performance issues, the easier you’ll lose visitor traffic, which is detrimental to your WordPress site’s growth.
When building your WordPress website, make sure that each of its pages loads instantly and completely. To be sure, test your WordPress website’s speed frequently by using free online website speed testing tools.
3. Use responsive web design for your WordPress website.
A lot of people access the Internet nowadays using their smartphone or tablet. With mobile Internet, you can browse the Web no matter where you may be at any given moment.
Your WordPress site should thus adapt itself to mobile devices. You don’t want that your WordPress site can technically be opened on a smartphone or tablet but the fonts are too small to read and its layout doesn’t look as great as when using a desktop. To solve this problem, you should incorporate responsive web design when building your WordPress site. You can hire professionals to do this for you or learn how to do it yourself from experts, such as at Digital Class to get the job done. Responsive web design simply means that your website can adjust its fonts and layout such that it will still look good across different mobile devices with varying screen sizes.
4. Organize your WordPress website pages and content.
An aimless WordPress website is a surefire way to deter growth as potential visitors will be confused and lost when navigating it on their own.
Thus, you should properly organize your WordPress website pages and content by drafting an outline first before building it. You can take a look at other WordPress sites to get an idea as to how they organize their pages and content. Make sure as well that the right content belongs to the right page in your WordPress site. Double-check which page your content should fall under before posting it.
5. Post content to your WordPress website as often as you can.
If your WordPress website doesn’t have any updated content, expect visitor traffic to plummet. Your WordPress site’s visitors would like to hear more from you, especially if you’ve piqued their interest with a piece of content that you posted some time ago.
Come up with fresh content that your WordPress site’s visitors would look forward to, and post it on a regular basis. You can automate your content posting schedule so that you can still put out updated content in your WordPress site even if you’re under the weather or doing other things that are more important than maintaining a website.
6. Consider hiring other people to maintain your WordPress website for you.
Managing your WordPress site doesn’t have to be a one-person task all the time. If visitor traffic is exponentially growing, you can delegate some of the tasks involved in maintaining your WordPress site to other people. Just be sure to hire people who you are reliable and know their way around WordPress, and pay them fairly for their work as well.
7. Conduct A/B testing on your WordPress website.
Your WordPress website isn’t likely to stay the same forever. You might be receiving requests from your site’s visitors to add a certain feature here or change a button there. Or you might come across a newly released theme that you feel might be a better fit for your WordPress website than the one you’re using right now.
However, you don’t just suddenly introduce changes to your WordPress website and hope for a positive outcome. You’ll want to eliminate any guesswork from implementing changes to your site, which is where A/B testing can be useful for you.
To simply put it, A/B testing involves putting out two versions of the same website for visitors to see. One version would have no changes done to it at all, while the other one would have a specific change. Whichever version garners a better result gets to win.
For example, you decided to add a new button to your WordPress website. You’ll then have to conduct A/B testing on it by releasing two versions of the same site. If you find out that your WordPress site’s visitors like the new button you just added there more than when it wasn’t added yet, you can replace your current WordPress site with the one that has the new button in it. Otherwise, just keep your WordPress site as is.
8. Optimize your WordPress website for SEO.
The first page of Google’s search results is prime territory that every website in existence is jockeying for a spot there. You’ll want your WordPress site to appear in Google’s first page of search results as well to increase its chances of getting more visitor traffic.
You should thus optimize your WordPress site for SEO when building it. There are more than a handful of ways to optimize your WordPress site for SEO, but two simple things you can do are to choose an SEO-friendly theme and sprinkle your site’s content with keywords that potential visitors are most likely to use in Google Search.
9. Enable social media sharing in your WordPress website co
Some of your WordPress site’s potential visitors might not find you via Google Search as they’re most likely to spend a good portion of their online time on social media and use it to share stuff that has captured their interest and attention.
Your WordPress site should allow for social media integration such that visitors can share any content posted there by simply clicking the logo of their preferred social media platform.
Most people think that the only way to build a website is by writing lines of code. You can use that approach, though it can be difficult and time consuming. Thankfully, WordPress has since made it easier for anyone to build a website. So instead of having to learn how to write code, all you need to do is go to WordPress.org and follow the steps there. Once done, you should then apply the tips listed above to make your WordPress site grow and ensure its overall long-term success. You can pull all of these strategies on your own or hire professionals to do the job for you.