Over 200 various factors determine the ranking of a website on Google. As a business owner, entrepreneur, or blogger employing new marketing tactics to give your business afloat, this is one of them. High ranking websites have many benefits to it, and many factors come into play.
Some of the salient factors that affect the ranking are on-page, site-related, off-page, and domain factors. Here is an in-depth discussion as to how these factors affect your website‘s ranking and how you can optimize it:
1. On-Page Optimization
Optimization can improve the ranking of your website; some of the on-page optimization factors that affect the Google ranking are:
Keyword in the Title
The meta title tag is one of the salient factors that alone; it shows the relevancy of your content to the intended search category. The description of the page’s content is evident from its meta title. Search engines use these meta titles as the leading title for search relevancy. Therefore, a keyword is inserted in the main title to signal the search engine in which category it needs to be ranked. The keyword place at the start of the title has proven optimization compared to the one placed at the end or middle.
Keyword in the H1
H1 titles serve as a relevance factor and as a description of the page’s content. A unique H1 title with a keyword is a good practice to optimize your page.
Overuse of keywords in a page’s content is known as keyword stuffing. Previously, the concept of over usage of keywords didn’t exist, but now it has a drastic effect on the ranking of the website.
Well-researched and easy-to-understand content are what most researchers are looking for. Hence, the length of the content is critical as Google tries to filter informative and authoritative content and rank the website accordingly. The longer the content, the better it is.
Tools like Copyscape are used to detect plagiarized content. Ideally, original content has chances of getting your website to rank higher. The reason behind this is that having the same material, images, and keywords can degrade your website’s ranking. It should be noted that the optimization of images is as important as the content.
Content with the same link should be avoided. And one of the best ways to prevent this is by using canonical tags in your URLs. With a canonical tag, you are directing Google that the two URLs are equivalent to each other.
Keyword in Meta Description
Like meta title, meta description sends relevancy signals too, which makes it equally important. The best practice is to include a keyword in the story, so it could be filtered in search relevancy for a user.
Content that is regularly updated on your website has better chances of ranking on Google. Hence, updated content such as the blog posts will rank your pages higher. Moreover, it’s best to change the content every 6 to 12 months to keep it updated.
Links (Outbounds & Internal)
Linked your blogs or web content with authoritative links such as Forbes, Entrepreneur, WikiHow, etc. assures Google that your page’s content is trustworthy. However, just like keyword stuffing, too many outbound links should be avoided. Moreover, the internal linking of your website pages will also improve your Google ranking as it increases the strength between them.
Adding a keyword to the URLs also sends relevancy signals to Google, therefore ranking your website.
2. Site Optimization
Some of the factors affecting your website’s visibility are the following:
Experts of Portland SEO Company suggest that area plays a massive role in site optimization. The main aim of optimizing your website is to gain Google’s trust, which will help your website rank higher. This kind of ranking is known as TrustRank. Some of the factors that effects the TrustRank are the following:
Privacy Notice Terms
Bounces and Blocked Sites
Users blocking your website are noticed by Google, which poorly affects your trust ranking. The bounce rate is how quickly a user leaves your website; the higher the rate, the lower the trust by Google.
References & Sources
References and sources listed at the end of blog content is a good measure. Moreover, it makes your content more engaging and reliable, therefore, decreasing the bounce rate.
Branded Site or Domain Name
Eloquent domain names do better than poorly crafted ones. Hence, choose a name that looks sleek.
About Us Page
Well explained about the us page includes a mission, vision, and a story about their company, which plays a massive role in their website ranking.
Social Media Accounts
Active on other platforms like Facebook, Instagram, and LinkedIn will increase your trust.
Branded Search Google
Your brand name plays a huge role in improving the site rankings.
When your brand’s name is used as an anchor text in the content published on other sites, it improves your brand image and visibility.
Domain Registration for 2+ years
Registering your website for more than two years.
Adding your office’s address and contact information on your website will be a brand signal for Google stating that you are a trustworthy brand.
To improve the search indexing of your website, a sitemap is essential. It is one of the simplest ways to show Google what pages your website has.
Location of Server
Server’s location also plays a massive role in improving the site’s ranking on Google.
Site optimized for Mobile
Searches through mobile have increased by a significant amount. Hence, a website optimized for mobile has better chances of gathering traffic and decreasing the bounce rate.
Console Integration tools like webmaster tools are there to improve your websites’ indexing. Moreover, these tools provide you with valuable data that can help improve your website.
3. Off-Page Optimization
External factors also affect the ranking of your website, as Google considers them as well. Here is an in-depth discussion as to which of these factors are used to optimize your page:
Multiple domains should link to your website to ensure higher ranks.
Linked pages in your content and their ranks also plays a critical role in determining your website’s position. Hence, it’s best to have multiple linking pages to your website than from one domain.
Every page is not the same. Hence, your pages linked to higher domain website has a great chance of higher rank. Thus, it’s best to build top authority links to your site.
Relevancy of Link
The great domain or high authority links should be relevant to your content to send the relevancy signal while your content is being searched.
Authority of Linking Domain:
A high authority domain is essential for the ranking factor. A low authority link is mentioned to a high authority link is more important than a low authority domain.
A link to your homepage compared to other pages can also increase the ranking of your website. However, it should be a linking domain, which is said to increase the chances.
Several Follow Links
Attaching several follow links is critical to off-page optimization.
Versatile Link Types
Versatile link is vital as you want to avoid spam of the same kind of link. Spam can instantly affect the ranking of your website.
A relationship that is contextual and relevant to the content of the page is more critical than sidebar links.
Using anchor text/link can be critical as it can negatively impact your rankings as it is deemed to be webspam.
Check out Oregon Web Solutions for more optimization tactics and more website leads.
Another yet essential factor determining the ranking of your website is related to your domain. Domain signals are equally important. However, they are not as strong as they used to be, but some of the factors that you can pay attention are:
As mentioned earlier, it’s best to register domains for more than a year to increase the trust ranking.
The history of your domain means who registered in the same area before you. If your domain has been penalized, then it will negatively impact your website’s ranking.
If you are aiming to address a particular audience from a country, then it’s best to register your name relevant to that market. For example .au or .uk etc.
For more hidden SEO tactics, watch this video (https://www.youtube.com/watch?time_continue=2&v=2rLPTlp6iCI) .
What is Guest Posting?
As established earlier, search engine optimization are some digital marketing strategies to improve the ranking of your website and generate more traffic. Guest posting is one of the tactics that help you in SEO (search engine optimization). Moreover, the aforementioned off-site optimization can be employed in guest posting.
Creating valuable content is said to have improved your website, but doing it right is more important. Guest posting is one of the most cost-effective strategies to improve your website’s ranking. Through guest posting, you appear in front of a broad audience that can appreciate the valuable content that you have created.
In the guest posting, you write a blog on other websites that are higher in domain and authority. This approach builds credibility and authority by showing on reputable sites. When you provide quality content, these users will be compelled to visit your website and explore—hence increasing your website.
You can take advantage of these methods through these tips:
Who Your Audience Is
If the audience of your blogs are surfers in Miami, then it’s best to target only the audience and create content relevant for only that particular audience.
Where Your Audience Is
The location of your target is significant. Since you are talking about surfing in Miami, it is best to create content relevant to Miami. Moreover, for a more sophisticated target audience, there are tools like Audience Intelligence Tools where you can locate your target audience for a product or niche.
Well-informed, well-researched, concise, and professional sounding content will help you achieve high-quality content. Moreover, your content should be designed to solve a particular question aimed at the audience. Also, it’s best to start with the typical questions because you will be addressing a wider audience.
Build Relationships & Network
Getting your content published on Huffington Post is a dream for any blogger. However, it is possible through personal relationships and networks.
Experiment and Repeat
For a beginner, it’s best to learn and evolve through pitching, experimenting, and repeating to see how well your blog is going to do on websites. You can pitch your article by sending an email to sites that you hope will post your content.
Valuable Content vs. Mastering SEO
Moreover, another critical factor is that relevant and high-quality content will always be more expensive than mastering SEO. Since mastering SEO can become daunting at times as there are so many tactics involved, valuable and unique content still ranks the website well. Moreover, a combination of both can be in your favour.
Giving your readers a reward to sign for your newsletter is a great way to keep them updated and generate traffic. For example, a free audiobook or discount code on a website is a great way to reward your users. It also increases the conversion rates, which plays a massive role in the ranking of your website.
These tactics can be employed by using websites that will help you with your guest posting.
In conclusion, SEO tactics are evolving, and new methods are being introduced every year by Google or other search engines. As there are many factors determining the ranking of your website and can get confusing. Hence, it’s best to hire professionals if you want to raise the ranking of your website and generate organic traffic as they have a keen understanding of what can improve your ranking.