Expired domains refer to those that have entirely dropped in use. The owners of the website with those domain names have already let it go and they have yet to be picked up by others. The thing is that these expired domains are just as powerful as they’ve always been. Some dropped domain names have immense value; hence they shouldn’t be ignored or left entirely.
Today, there are many means of snatching up expired domains that are still considered of good quality. Once these expired domains are found, they go through testing to see if they still meet the current SEO standards. If they do, then these expired domains are still considered of good quality.
That said, read through below to learn more of some of the best-kept secret benefits of snatching up good expired domains:
1. It Builds An Authority Site
Authority site refers to a high-quality website that’s respected by people in the industry. The content on the website is so good, such that it’s useful to the people around them who are searching for particular information on the niche that the authority site belongs to. As its name suggests, authority sites post trustworthy information. They’re also linked to other trustworthy places all over the web.
Rather than building a new name from scratch, for the reason that you can automatically be considered as an authority site, it’s better instead to purchase an expired domain. Note that with a new domain, there’s that inherent challenge to have to work harder in building its authority. With an expired domain, it’s easier for you to leverage the value of the SEO, which also helps to improve its ranking quickly.
2. It Makes For The Business Of Flipping Expired Domains
Yes, there’s also now the business of flipping expired domains, and this is what a lot of bloggers have been doing. A lot of website owners today buy expired domains. Then, they flip it and sell it at a premium price for other businesses or website owners looking for a specific domain name. This is an excellent way for you to earn extra income. For as long as you know how to go about it, there are many ways for you to sell the expired domains for profit.
Here are some of the ways for you to monetize the expired domains or go through the flipping process:
- Flip the expired domains on auctions or forums
- Calculate the value of each domain name that you’re buying
- Sell the expired domains on your website
That said, here’s a bonus tip for you to follow. In order to maximize the earning potential of flipping an expired domain, get the domain as quickly as possible. Usually, you can purchase expired domains through a scheduled auction. Then, resell it later for a higher price.
While this may take up a lot of hard work and effort, when you start reaping that extra profit alongside the day job that you do, all these will prove to be worth it.
3. It’s Still Very Effective For Backlinks
Backlinks are also referred to as inbound links, incoming links, or one-way links. These are the links that come from one website and then move on to another page on another website. These backlinks still hold a very significant weight when it comes to SEO ranking.
Backlinks are crucial because they prove and show to search engines that the existing content is valuable, useful, and credible.
In snatching up expired domains, you’re able to transfer all the links that the old domain already has, then course these to your website through a backlink. Just remember, though, that for this approach to be effective, you’ll want to keep it as natural as possible through incorporating the existing links of the old domain name in the content of your website.
Now that you’re aware of the benefits of using expired functional domains, it’s also imperative that you go through this process correctly. Else, you’re only snatching up the expired domains for no beneficial purpose to you.
To enjoy the benefits enumerated above, keep in mind the following tips in snatching backlinks:
- Do ensure that the expired domain you’ll seize doesn’t previously have spam
- Check the brand reputation of the expired link
- Check the trust flow and citation flow of the link
- Verify if the domain link has attached penalties to it
- Check the trademarks that are attached to the backlinks
With all these benefits, now it’s easy to come to conclude with the fact that good expired domains still carry with it a competitive advantage. These expired domains still work very well, and you’ve only got to learn how to use them properly. Now that you’re on the loop on the effectiveness of expired domains, now it’s time for you to get hunting for some.