With the stiff competition within the technology industry nowadays, running a software-as-a-service (SaaS) company can be extremely challenging. As the online marketplace for businesses is also getting more competitive, you need to think of ways on how to generate more leads and sales and stay ahead of the game. This is basically where search engine optimization enters the picture.
If you’re a software-as-a-service provider, keep reading this article to learn more about the benefits of SEO to companies like yours.
What Is A Software-As-A-Service Provider?
Before anything else, it’s essential to know what a software-as-a-service provider is. Primarily, a SaaS provider refers to a company that is responsible for hosting an application and making it available to the customers on the Internet. As a provider, it’s responsible for maintaining databases, software, and servers that allow users to access the application over the Internet.
Because of this, most SaaS providers require their customers to pay a monthly subscription fee so they can have easy access to the application. However, the subscription fees that a customer should pay depends on several factors, such as the number of users authorized to access the app, the amount of data to be stored, and the level of technical support needed.
What Is An SEO For SaaS Provider?
Search engine optimization is crucial for any software-as-a-service company’s marketing efforts. Generally, SEO refers to the process of getting organic traffic by ranking highly on the search engine results.
When customers are trying to search for SaaS solutions, their first option is to browse the Internet and look for it online. They’ll more likely use the major search engines, like Google, Bing, and many others, to find what they’re looking for. And, with the help of a solid SEO strategy, there’s a high chance you’ll rank first on the search slides, which would make it easier for the customers to find your products or services.
However, gaining more traffic for your website doesn’t happen overnight. Typically, you need to keep some SEO ranking factors in order to achieve the best results. These include:
In every SEO strategy, the first thing you should do is to conduct research on your competition. Given the fierce rivalry of businesses in the online world, knowing what your competitors do can help you come up with the right strategy for your company. For example, when you research the competition, you’ll more likely figure out which keywords will work best for them, helping you adjust or improve your own SEO strategy.
If you’re launching a website from scratch, implementing a website audit can help you crawl your site and see to it that all vital SEO ranking factors are up-to-date. The audit will ensure that your website contains the right features, such as tags.
Customers will be attracted to visit your website if it’s easy to navigate. The more your visitors can quickly sign up and access your site, the easier it is for Google to put you on the first page of the search engine results.
Meta Titles, Meta Descriptions, And Heading Tags
For SaaS providers like you, optimizing your site’s meta titles, meta descriptions, and heading tags can help you get more clicks and drive more traffic to your website. Make sure the main target keywords for the page are incorporated in the title, tags, and description. That way, you can optimize your site for SEO purposes.
Content And Image Optimization
Under the SEO approach, a good website should have high-quality, relevant, and engaging content. By content, it includes all the information that Internet users can consume on the web. It’s anything created to gain more search engine traffic. To make full benefit of the SEO content, you can include product or service pages, blog posts, articles, infographics, videos, and many more. Moreover, make sure your content is partnered with high-quality, optimized images to achieve better results.
Your business website should have a fast loading speed to rank well in the search engine slides. When your page is slow, you’ll more likely lose a lot of customers since most of them don’t like pages that take more time to load.
With more mobile users up to date, your website should be mobile optimized so that Google can recognize it. Remember, Google and other search engines prefer mobile-responsive websites than those that aren’t mobile-enabled.
For SaaS providers like you, you need to accumulate more backlinks to get the most out of your SEO efforts. If you have more backlinks to your website, the higher you’ll rank for keywords. You can do link building through guest posting, citations, and many more.
Social Media Marketing
Another SEO ranking factor to consider is social media marketing. When you have active social media pages, Google will easily recognize you, and, in turn, your website will rank well on the search engines.
How Can SEO Benefit SaaS Providers?
Now that you know how search engine optimization works for software-as-a-service companies, it’s time to tackle its benefits to your business. Just like other business owners, software providers like you should invest in some effective SEO strategies for increased traffic and higher search engine rankings.
Below are the best you can reap as a SaaS provider:
Establishes Brand Credibility
Ranking well on the major search engines can help you build good brand credibility. When your page is seen on the first, second, or third page, your customers will more likely see your business as one of the top players in the technology industry. This means that with the help of SaaS SEO, you make your business more popular, and the customers will think that you always look forward to boosting your website for more favorable search results.
Boosts User Experience
One of the objectives of search engine optimization is to provide a great user experience to your visitors. This ensures that Google and other search engines will see your relevance to a wide array of online users. When your site’s structure and other features, such as loading speed, navigation, and security, are optimized, you’re able to offer a satisfying user experience to your visitors. Because of this, you’ll stay relevant and eventually rank high on Google.
Offers Round The Clock Promotion
Unlike other forms of digital marketing, search engine optimization is something you can use 24/7. For instance, your website’s top SEO rankings will never vanish overnight. With your robust strategies, you can continuously improve your site traffic every hour of every day. As a result, you can market your software-as-a-service (SaaS) company even while you’re asleep.
Higher Conversion Rates
Having a good ranking of your SaaS website can lead to higher conversion rates. The higher rank you have in the search engines, the more your target market will know you and the products and services you offer. And, as more users become familiar with your business, they’ll be more encouraged to do business with you.
Measures And Assesses Your Conversions
With the right tools in place, SaaS providers like you will have an opportunity to measure your conversions and their sources. You’re not only able to take advantage of the website traffic and rankings, but also keep track of the progress of your SEO strategies. For example, you can hire a reliable SEO expert to help you measure and determine which search keywords are considered most valuable to your SaaS company.
Helps You Get A Fair Market Share
Another benefit of SEO is that it can help your SaaS company gain a fair market share. When you’re first in the search results, your prospective customers will never have a chance to get to know other options. Usually, most Internet users will not scroll up to page 10 of the results just to find the information they’re looking for. They’ll stick to the first page, which is why having a high search engine ranking is crucial to obtain a market share.
Allows For Collaboration With Some Digital Marketing Activities
SEO isn’t an isolated marketing tool that you can use as a SaaS provider. In short, you can integrate all of your marketing strategies into your overall search engine optimization efforts to get good search engine rankings. Whether it’s content marketing, blogging, or email marketing, you can amalgamate all of these strategies to attain success in your SEO efforts.
Comes With Lower Costs
Unlike other digital marketing strategies, SEO comes with lower costs since you don’t need to pay to advertise your page. As long as you’re on top of Google’s search results and online users continuously click on your links, then there’s no requirement for your business to shell out a considerable amount of money for your marketing activities.
Along with blogging, social media marketing, and referrals, incorporating search engine optimization to your SaaS company has little or zero cost at all.
Long-Term Positive Results
Implementing search engine optimization strategies might take, more or less, six to twelve months before you achieve optimal rankings. However, once you reach the first page of the search engine results, moving down your rankings will also take time. If there’s a change in your rankings, the reason could have to do with the changes in the Google Algorithms.
Given these circumstances, no doubt that SEO should be incorporated into the marketing plan of a SaaS business.
Helps You Take The Lead Among Competitors In The Market
With the age of the Internet and the introduction of modern technology today, your SaaS company needs to keep up with the digital innovations and strategies, such as SEO, to grow your business.
If you’re just using traditional marketing, you might not be able to stay on top of your competition in the market. Because of this, search engine optimization, along with other techniques, should be implemented to help you take the lead. Since the industry is continually changing, being a software provider means having the ability to adapt well to the technological changes, including SEO.
Ideally, the digital world is full of marketing options crucial for the growth and success of your business. By employing search engine optimization as a marketing tool, you’re able to drive more traffic to your website, allowing more people to know more about your brand and your various offerings. Through this, you’re catapulting your business to the top of the game.
Therefore, if you consider SEO as one of the valuable marketing investments you can make, keep these benefits in mind. Remember, by following all the SEO strategies, you can ensure that your SaaS business will rank high on search engines for a long time.