With the rise of social media and other content platforms, you may wonder whether it’s still worth it to put up a blog. After all, many people nowadays tend to rely on micro and visual platforms, like Twitter and YouTube, for their information needs.
This is usually the reason why it’s challenging to get people to engage with long-form media, like blog posts. Because they’re so used to knowing the gist “all at once”, it may take a different approach to get your target audience to subscribe to your blog.
Blogging is mostly a trial-and-error thing, but everything is bound to go smoothly once you learn how to make it work. Whether you’re an individual person who’s just looking for an outlet to express themselves or a business owner who’s trying to build their brand, maintaining a blog will prove to be a useful way to improve your online presence.
Is Blogging Dead?
Increased internet accessibility may have had a hand in shortening people’s attention spans, but blogging certainly isn’t “a thing of the past”. It’s still very much alive despite the availability of other information sources.
That’s because blogs are still a relevant medium in terms of SEO (search engine optimization). Many people still prefer written content when they’re doing certain types of research.
For instance, although travel videos are more capable of giving your audience a feel of the place, some information is best received in written form, such as sample travel itineraries for those who are going there for the first time.
Blogging will only become obsolete when people use the internet less. With technology’s rate of progress, the internet is only bound to become a lot more accessible to everyone. This is definitely something that blogging can help you take advantage of.
Why Does Blogging Remain So Popular?
Compared to videos, images, and infographics, the written content is easier to index and rank. That means search engines find it easier to decide about the relevance of websites and their posts.
Additionally, a blog can help you examine what types of content your audience really likes. By studying your website stats, such as page views plus the time range of website visits, you get a clearer idea about what people want from you. It also helps you create a more consistent schedule when releasing posts.
Content is a blog post’s driving force. Unlike photos and videos that can be enhanced to show a better narrative, words can’t hide behind the veil of filters.
In a sense, words can be considered the purest form of online content because editing can only make them appear good up to a certain point. Not only does content rely on the messaging, but delivery also matters.
It’s worth noting that even though blogging isn’t going to die down anytime soon, you must still be wise regarding the content that you put out. Aside from simply giving what you think your audience wants, you must first and foremost consider which topics you’d enjoy writing about—especially if you’d be writing your posts yourself.
Ultimately, the written content is still a powerful tool to show people what you’re really made of. Don’t let people’s shortened attention spans discourage you from writing things that you’d love to share with the world. Besides, no attention span can really be short when you know exactly how to reel your audience.
Why is a Blog Worth Pursuing, Especially in 2020?
Blogging has evolved since it first became a thing in the 1990s. While blogs were initially used as an online journal (as the term “blog” came from “web log”), nowadays this platform has become more versatile in terms of presentation and utilization.
While it might be true that there are now more blogs to compete with than ever before, search engines have also evolved to prioritize quality content in their rankings. Gone are the days when pages can rank high simply by employing keyword stuffing into their posts.
Hence, even if there are others who can provide content that’s similar to yours, surely there’s at least one thing that’ll make you stand out from the rest. Especially if you avoid blogging mistakes most bloggers do. And that’s the reason why your readers will keep on coming back to your posts.
If you’ve always been doubtful about starting a blog, now would be a good time to change your mind. After all, the internet is here to stay, and what would be a more memorable way to start 2020 than to create something new?
Here are 9 reasons why 2020 is a great time to start a blog:
1. Have a Digital Outlet
Perhaps this is the simplest, most personal reason to put up a blog. After all, blogs started out as online journals, so it might be worth it to go back to the basics. If you want to put up a blog but you still haven’t thought of a specific niche in mind, you can start by simply discussing random topics or issues that are close to your heart.
A blog is a great space to exchange ideas. Not only do the comments provide an avenue for discussion, but it also gives you the chance to attract readers who are also passionate about the topic you chose.
2. Document Your Experiences
Many people originally launched blogs because they were working on something—a weight loss goal, a training goal, or any other personal journey of sorts.
While they could’ve simply documented these things offline, having it out in the open was a deliberate choice. They used it as a means of holding themselves accountable not just to themselves, but also to the readers that they’ve gained along the process.
Of course, this isn’t just applicable to personal goals. A blog can act as a digital scrapbook for all your memorable experiences. If there are things that you never want to forget, it’s worth posting them on a blog.
3. Become More Adept with Current Technology
Maintaining a blog is a great means of staying up-to-date with technology. When it comes to blogging, you need to be adaptable because platforms and systems change all the time.
To be able to continue posting new content, it’s handy to update your current skill sets—even if you can outsource certain tasks to others. Thus, maintaining a blog can expand your knowledge in ways that would prove to be useful in the future.
4. Build Your Brand
A blog goes beyond the personal. It’s also a way for businesses to discuss topics that would increase user engagement.
If your business already has a defined audience, blog posts can help show the more human side of it. For instance, your posts can feature stories of other customers who have benefited from your products or services. Or, you may simply pursue topics that can help your customers maximize the use of your products.
No matter what route you choose for your content, remember that a blog is a worthwhile supplement to your existing marketing strategies. It’s just a matter of learning what’s palatable to your audience.
5. Share Helpful Topics
When people need answers, one of the first things they “ask” is their favorite search engine. It’s accessible, always available, and most importantly, it never complains.
While you may never feel like anyone would be interested in what you have to say, there will always be at least one person who’ll find your posts helpful.
For instance, if you’ve decided to use your blog for documentation purposes, you may be able to give readers an idea of what might work for them. Though your posts don’t claim to know all the answers, at least it’s filled with enough insights that can help people decide how their own journey will go.
6. Engage with Other People
This is probably one of the best things about having a blog. If you don’t feel like you have anyone to talk to offline, your blog will be able to connect you with like-minded people who share the same ideals.
Of course, this isn’t simply about finding others who’ll blindly agree with you. It’s more about fostering connections with people whom you can learn a lot from.
Blogging is about idea sharing, after all. It’s that part of the internet where you can feel like you actually belong to a community that accepts you.
7. Develop Your Writing Skills
You may not feel like you’re a good writer to start a blog, but most bloggers don’t start out with greatly woven narratives for their first few posts. They just learn how to express their thoughts better as time goes on.
Although some people seem to have a natural talent for writing, it’s still a skill that anyone can be good at if they just do more often. This is especially helpful if you’re the one who manages and writes your own posts.
Once you find your specific voice and style, writing will soon come easier to you. Over time, you’ll notice that you’ll no longer have a hard time pulling words from your head.
8. Attract New Opportunities in Life
As your blog grows, it’s bound to attract all sorts of readers. And one of those readers could give you opportunities that you never would’ve expected.
For instance, if you’ve decided to put up a book review blog, and it eventually gains a significant following, publishers may consider sending you ARCs (advanced reading copy) of upcoming books in exchange for a review. You may also get invited to prestigious book events.
If you own a fitness blog, on the other hand, a small business may choose to partner with you for a chance to gain exposure for their products.
In any case, even if you don’t get noticed in this manner, all the new things that you’ve learned through blogging will certainly open up doors that lead to new paths.
9. Earn Money Passively
This is deliberately listed as the last reason to start a blog. That’s because it’s better to initially put your focus on earning intangibles (e.g. skills, knowledge) instead of going straight to monetary gains.
Blogging is not a get-rich-quick scheme as many pretentious experts would like you to believe. Yes, it’s possible to earn 5 to 6 digits a month through blogging, but it takes a lot of patience and effort to get there.
Every blog post must serve a purpose other than money-making; this reason is best left as something secondary. Otherwise, blogging could quickly get old if you don’t set proper expectations.
Maintaining a Blog is No Easy Work
Starting a blog is always the easy part. Keeping it up and running is the real challenge.
It’s worth considering that it’ll be hard to keep a blog going if you’re in it for all the wrong reasons. A blog is all about maintaining a mutually beneficial relationship with your audience. It also requires a significant amount of hard work and consistency to build a loyal following.
You don’t need to know everything before you launch a blog. After all, there are many things that you’ll only learn once you’ve dedicated yourself to the process.
Together with your audience, you’ll eventually discover what your blog is really good at. What’s important is that you follow through with your intentions to start—and stick with it long enough to fulfill its true potential.
Conclusion: New Decade, New Blog!
At the end of the day, people will always need input from others, especially when they’re trying to learn new things. Your blog can become people’s trusted reference if they see that you’re all about quality when it comes to the posts that you put out.
2020 is a great time to open yourself to new opportunities, like blogging, since your probable audience will continue lurking on their search engines. Although people may now have shorter attention spans, they still wouldn’t be able to turn away from reading long content if they find that it’s engaging enough.
Right now, you may not feel like you’re capable of writing anything worthwhile. But that won’t always be the case if you’re constantly learning new things about yourself, too. Ultimately, blogging is a journey that can take you anywhere if you’ll let it.