Having a professionally-created website makes a big difference in attaining online presence and your business goals. You can’t just create one without employing the right tools and strategies.
In this post, you’ll learn the important things you have to consider when creating a professional website.
1. User-friendly Navigation Tools
A professional website has user-friendly navigation tools, which refer to links found in your website that allow visitors to navigate through your web pages easily. It’s important to employ different navigation tools to keep your website organized. In turn, it will improve user experience, which increases visitor retention. You can hire a professional web designer to help you choose the best navigation tools and other design elements for your website.
Here are some tips when choosing navigation tools:
Make Menu Items Accessible
Menu items should be easily accessed by your visitors.
Create A Site Map
A site map routes your visitors to different web pages without having to use the back button or retype your website’s URL.
Use Navigation Bar
It’s a bar of links (e.g., “Home,” “About,” “Contact Us”, or “Shop”) visitors can use to easily access main webs
- ite areas located at the top part of web pages.
These are a series of words showing the hierarchy of your web pages that were used to reach the visitor’s current page (e.g., Home > Product Guide > Features and Benefits).
Use Text Links
These hyperlinked texts recommend additional links to other resources to help users and increase your site’s authority.
Place Call-to-action or CTA Buttons
Your online visitors experience a sense of direction because CTA buttons tell them what to do next, thus helping increase brand awareness and improve sales.
2. Successful Search Engine Optimization or SEO
Search engine optimization or SEO is vital in increasing the visibility of your website in search engines, like Google. You can achieve this by using relevant keywords, links, and helpful content. You should create pieces of content that are informative, engaging, and relevant so your SEO efforts will not be wasted.
A successful SEO campaign entails understanding technical SEO so that you can attain a good website structure with reliable information architecture. As a result, search engines can access your web pages, thus eventually improving your site ranking.
Kickstart your SEO efforts by checking the following tips and tricks:
Always conduct a regular technical SEO audit. You can use metric tracking tools, such as Google Analytics.
Proper Keyword Placement
Use keywords on web page URLs, titles, page headings, and subheadings. These keywords should sound natural in order to improve readability, search, usability, as well as user-friendly navigation. Repeating keyword phrases several times throughout the page also makes your web page SEO-optimized. For instance, you can place one to two keywords in your introduction and conclusion, and two to four keywords in the body of your article.
Including inbound links (linking one web page to another of your website) and outbound hyperlinks (linking your web page from an external website) is a fantastic way to improve your SEO results. Backlinking strategies are usually complicated, that’s why you have to write content pieces worth linking. Include images, audio, videos, infographics, and other website elements.
3. Handling Website Tech Issues
Handling tech issues is an important consideration when creating a professional website. Sluggish speed, broken links, and other tech issues can arise unexpectedly, so you should prevent these things from happening to promote positive user experience.
Here are some ways to prevent and handle website tech issues:
Fix Broken Links
Running a crawl using tools, like W3C Link Checker, can help you easily spot 404 errors and fix them.
You can optimize the speed of your website by continuously monitoring it. Compress the image file size by using an image optimizer tool. Also, stripping comments, enabling browser caching, and combining multiple scripts into one file help optimize site speed.
Fix Tech Issues
By fixing common website errors and duplicate content, you avoid future technical problems. You can resolve multiple versions of web pages with similar content by setting the right redirect rules in your site’s .htaccess file.
The important things you have to consider when creating a website includes search engine optimization or SEO, handling tech issues, and using user-friendly navigation tools to improve user experience. Applying the tips mentioned above would help you attain a professional website that will help you increase your traffic, site ranking, leads, conversions, and sales.